e-POWER

Nissan

Overview

e-POWER is an engine innovation from Nissan that sits between hybrid and full EV. 

We teamed up with the automotive brand to mark an exciting new chapter, with a national campaign celebrating the unique benefits of Nissan’s innovative e-POWER technology, alongside a reinvigorated visual identity.

Challenge

Young, environmentally conscious Aussie families keen to make the switch to EVs are held back by a lack of charging infrastructure and the high entry cost of current EV models. Nissan e-POWER is the ideal solution. Offering lower emissions than a standard ICE vehicle, and the quiet, instant acceleration of an EV, without ever needing to plug in to recharge.

Disruption®

To land all of this in an emotive, yet simple way, our campaign centres around the story of a Nissan X-TRAIL e-POWER in a playful chase with a futuristic, battery-charged droid through the vast Australian outback.

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