The Seekret

Seek

Overview

To reposition SEEK as the employment marketplace with the most relevant jobs and candidates, we started a satirical movement where anyone could find the right job. Read on and we’ll let you in on the Seekret…

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Challenge

Since its debut in the late 90s’, SEEK has grown to be the leading employment marketplace in Australia. But with the recent rise of rival players, the sharp-elbowed online employment space needed a good ol’ shake up.

Disruption®

Alongside a refreshed brand strategy, we relaunched the iconic platform; ‘SEEK and you shall find’.

Teaming up with comedy-king director, Tom Kuntz, we crafted a world where the power of SEEK has been mistakenly harnessed to create a global movement. Here, anyone can now attain their wildest career desires, their perfect job matches. This movement is, of course, known as ‘The Seekret’.

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