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In a category dominated by talk of thread count and price, we needed to ensure Sheridan were the leader in quality.
So, we created a fresh approach which talked to a new audience. An audience which appreciates the virtues of putting in the extra effort to get ahead, in whatever they do.

We found that Sheridan and some of Australia’s leading overachievers share one thing in common, the relentless pursuit to perform at their best. They all know that to perform better, you need to prepare better.

To celebrate the virtues of a quality night’s sleep, we partnered with five of Australia’s most talented overachievers to give us an intimate insight into how they prepare for their tomorrow.