The Coolest Suit
To change people's perceptions of wool as a summer fabric, we created a change room to change their opinion.

Over 6 weeks, our touring change room replicated the world’s hottest temperatures, letting fans all around Australia put our Cool Wool suits to the ultimate test.

To replicate the face melting climate conditions, we gave one of our cool wool suits to a weatherman, and sent him on a heat seeking mission to the hottest places on earth.

Every day he travelled to some of the planet’s most extreme locations and fed real time data of the conditions into our change-room.