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Now It Feels Like Christmas
A visit to David Jones is a Christmas tradition passed down through generations of Australians. It’s the catalyst to get into the festive feeling, the moment when it actually starts to feel like Christmas.
This year the entire store experience, from windows, instore and catalogue to online and tv was brought together in a single campaign: ‘Now It Feels Like Christmas’.
The heart of the campaign is a little expat gingerbread man who, like thousands of fellow Aussies abroad, yearns for home, family and warmer climes at this time of the year.  His story is told in a 90-second film which is central to the campaign, following him as he embarks on an epic, heart-warming journey home, visiting landmark shopping destinations around the world along the way.

Carefully selecting gifts for his loved ones at each stop, the Gingerbread Man narrowly avoids peril on a number of occasions before safely returning to his family in the iconic windows of David Jones.