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Introducing the race shoe ready for anything
Partnering with Lady Gaga’s shoe designer, we created the Trojan Heel - a shoe that showcased all the magic of the Sydney Spring Carnival.

Packed with eight innovative features, the high-tech shoes used intelligent design to unlock the most exciting experiences at the carnival.

From paying for champagne to navigating the wearer to exclusive entertainment, and with bespoke designs themed for each race day, the media snapped at the heels of influencers as they explored the Carnival.

We reimagined what the high heel could do, and in the process, redesigned what a day at the races meant to millions.