Even in 2017, the simplest gesture of affection was still hard for many in the LGTBI community.
The bank of Australia and New Zealand (ANZ) was entering its 11th year of support for Sydney Gay
and Lesbian Mardi Gras, and fifth as partner of Auckland Pride.

The ongoing sponsorship of Sydney Mardi Gras and Auckland Pride events allow them to
demonstrate their internal values of diversity, inclusion and respect. After years of celebrating the
events in a fabulously, fun spirit we wanted to do something that contributed to LGBTI equality in a
more meaningful way, that showed a deeper understanding and empathy.

Even in 2017, not only were we still waiting for marriage equality (Australia), but the simple act of
holding hands was still difficult for many LGBTI people. We wanted to change behavior and
perceptions, and show support for this – the simplest gesture of love and a basic human right.

So we encouraged people to #HOLDTIGHT instead, making it a mainstream conversation, and
spreading ANZ’s message to the community to ‘stay strong, be resilient, equality is coming.’