General Manager, Integer Australia
Wylie is the General Manager of Integer Australia.
Over the past two and a half years Wylie has led the transformation of Integer in Australia from a shopper activation agency to an insight-driven commerce agency, focused on accelerating people from living to looking to buying.
He is passionate about delivering work that changes behaviour wherever transactions can be made for clients such as Lion Brewing, the Wrigley Company, Mars Confectionery, Proctor & Gamble, Mastercard and Henkel.
A strategist by nature, and a generalist by experience, Wylie has worked on both sides of the client–agency divide in general management, strategy and marketing roles.
He believes in the power of big ideas, and the persuasiveness of the right message delivered at the right time to drive business results.