Managing Director, FleishmanHillard and Eleven
Roberto manages PR brands at TBWA, which include the ANZ arm of global agency FleishmanHillard and TBWA’s own PR shop, Eleven.
Since 2015, he has helped both agencies grow in record numbers, win over 20 global and local awards, open in Melbourne, and attract accounts that share TBWA’s vision of creating cultural impact for brands.
Roberto believes culture is at the heart of all good ideas. In the case of Eleven, it turns campaigns up a notch from 10 to 11, and for Fleishman, it creates work that can’t be ignored.
His recent account experience spans McDonald’s, Mastercard, Tourism New Zealand, Virgin Mobile, Campari Group and more, working with local and global teams across PR (corporate and consumer), planning, creative and digital.
Roberto is a regular speaker at key industry events where he speaks to the topic of culture, and how it can help brands, companies and organisations create positive change in the world.
Originally from Melbourne, Roberto now calls Sydney home, which he shares with his significant other, and Keith, arguably the best cattle dog mix in the world.