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Harley Augustine

Planning Partner, TBWA Melbourne

Harley is the Strategic Planning Parter at TBWA Melbourne.


A seasoned strategic thinker, writer and natural communicator, Harley is a decorated brand and creative strategist with over 20 years’ experience who has worked closely with blue chip corporate, FMCG and retail clients in Australia, London, Singapore, Hong Kong and beyond, to clearly define, articulate and amplify their brands. 


Before joining TBWA Melbourne in 2017, he was the Executive Director of Strategy for FutureBrand Australia and the Managing Director of the Melbourne studio. Prior to that he concurrently held Head of Strategy (Asia) and Head of Writing (Asia) roles at UK-based branding agency, Elmwood. 


The humble recipient of global awards from the likes of Cannes, DBA and Mobius, his previous clients include the likes of ANZ, BHP, Mondelez, P&G, Danone, Staples, GE Money and BCG Digital Ventures.