That little trademark symbol up there? It means something. It means a 30-year-old commitment. It means that to us, Disruption has never been a catchphrase or trend. It’s a mindset. It’s a behavior. You don’t dabble in Disruption thinking. You embody it, day in and day out. 


One of our key sources of strategic strength is Backslash, TBWA’s cultural intelligence unit powered by over 300 Culture Spotters across 45 countries. A dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities.


Even as we deliver in today’s places and spaces, we are always looking ahead. NEXT is our global innovation practice designed to disrupt the future of brand experiences, today.